The Pinot Noir for this wine was grown with the specific intent of making this ros�. (Sometimes a ros� is crafted from runoff juice from grapes destined to make red wine.) In France, this style of wine is traditionally known as oeil-de-perdrix, which translates to 'eye of the partridge' and refers to its pale pink colour. A portion of the proceeds from the sale of this wine goes toward breast cancer research.